For the largest provider of social and counseling services we managed to set up communication with citizens of Slovak Republic. Services of the ministry and all of its departments are used by thousands of citizens every day. That was the reason why we had to improve overall communication strategy while sticking to a strictly defined "tone of voice". It was both a challenge and valuable experience at the same time.
Ministry of Labour, social affairs and family has many information, which have to be presented to citizens as soon as possible. Having said that, news and current information have to be published on social media not daily, but almost on hourly base. This requires promptness, professionalism and quick solutions to recent issues.