Golem Club
Seasonal campaign for the sale of annual memberships in the largest fitness facility in Slovakia
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#creative
Golem Club is the largest and highest-quality network of fitness centers in Slovakia. It offers a pleasant environment, modern equipment, new forms of training, and an individual approach to each and every client. We were tasked with managing of the Golem Club Relaxx, which operates through the sale of annual memberships.
Task:
• Prepare a tailored marketing strategy.
• Design key campaign graphics for online and offline use.
• Create a creative campaign concept, including a slogan.
• Boost the sale of annual memberships during the campaign period through Facebook Ads and Google Ads.
Process:
Each year, the Golem Club fitness network organizes a special campaign to sell annual memberships for Golem Club Relaxx, offering an attractive bonus of 2 months free. The campaign aims to attract new customers and encourage repeat membership purchases from regular visitors. For this purpose, we created a creative concept and advertising strategy for Golem Club Relaxx using Facebook Ads and Google Ads.
To capture the attention of potential customers, clearly explain the 12 + 2 promotion, and make it easily memorable, we designed graphics for Golem Club Relaxx with the rhyme “Pay for 12, and 2 are on us.” The graphics were prepared in various formats to be used across multiple online placements.
Creative concept
After an initial check of the advertising account and pixel settings, we analyzed the current customers and fans of Golem Club Relaxx on Facebook and Instagram. Based on the data obtained, we created relevant audiences and set an appropriate communication style. Within the campaign structure, we applied a combination of lead generation and retargeting campaigns.
Advertising campaigns on Facebook and Instagram
For Google ads, we focused on visual communication through a combination of Performance Max, Display, and Discovery campaigns. We targeted local audiences, created based on personas defined in the marketing strategy, and historically the most converting audiences.
Advertising campaigns on Google
Results:
486192 impressions
5174 link clicks
+ 170 leads