Aero JOB

Creating strategic ad campaign to promote and increase sales of the piloting course

#facebookads

#social

#leadgeneration

Sometimes we like to get loose, especially regarding to creativity. Cooperation with AeroJOB charmed us right away - mainly for its exceptionality. This company offers a full range of pilot training services for people, who want to fly in their free time, but also for those, who would like to become professional pilots.

Our main goal was to spread awareness and increase sales of the piloting course. This dynamic campaign consisted of three stages in which we tried to sell pilot courses to people with unfulfilled childhood dreams.

• company focused on training pilots

• raise awareness of company and current courses

• create ad campaigns aimed at increasing sales of pilot courses

• create communication with target audience on social media

• define unified graphic design

Our goals:

How we fulfilled the assignment:

We started the entire marketing campaign strategy with thorough analysis of the competition according to the SWOT model. After analysis we defined models of our target audience - personas. By doing that we could understand the needs, goals and behavior of our potential customers.

Based on the obtained statistics, we created marketing strategy

Campaign was executed in 3 phases:

Increase awareness of company

Presenting competitive advantages

Last phase of purchase process

ROAS = 1000%

Return on Ad Spend

Outcome:

During our cooperation we managed to raise awareness of the company among the target audience and also create a successful ad campaign. Ad campaign resulted in revenue and awareness growth.

Dávid,

AeroJOB

On behalf of AeroJOB s.r.o. I would like to thank My Brand Agency for creating a campaign focused on cadet recruitment. We hope that our cooperation will continue and we will achieve all of our set goals.