In eastern Slovakia, specifically in the center of the city of Košice, there is a place full of miracles, where children find toys that awaken their imagination and accompany them for long hours of play. This place is called Rototo Toys.
Its owner longed for a new shine to his toy store. He felt that it was time for a change, so that his toy business would live even more with the spirit of fairy tales and attract more attention, and not only to children. He decided to redesign the logo and visual communication, but wasn't sure how to make such a big change.